New Application is a Breakthrough in Digital Banking and Saves Time and Effort for Customers
Cairo – June 2017 – As part of its commitment to facilitate banking for customers and become a leader in digital banking, Emirates NBD has redesigned its mobile banking application to include a range of new features and innovative digital banking services.
The new application provides a unique banking experience for Emirates NBD's customers that enables them to transfer funds through their mobile phones to all bank customers using "mePay". The service allows customers to perform mobile to mobile same bank transfer using mobile numbers from their contact list instead of using their bank account numbers, in addition to paying various bills without waiting in queues.
The application offers Emirates NBD's customers in the Egyptian market a range of services and benefits. It allows them to transfer money in Egyptian Pounds between the bank's accounts, which will reflect immediately even on weekends and official holidays, in addition to fixed deposit issuance, request cheque book issuance, and redeem cards reward points immediately with cash or have gift vouchers sent to their mailing address.
Fredric De Melker, Head of Retail Banking & Wealth Management at Emirates NBD, said, "At Emirates NBD we aim to continuously develop our banking services and increase our use of digital technology, which makes banking an enjoyable experience for customers that saves time and effort. We have successfully achieved this through our new mobile application that brings together a host of features and benefits, some which are now available in the Egyptian market for the first time."
Alaa EL Qushairy, Head of Digital Banking at Emirates NBD, stated, "Many banks are seeking to develop their digital banking services, but at Emirates NBD we are committed to becoming leaders in digital banking. We are fully aware of the importance of digital technology in banking and constantly strive to keep pace with the developments of this vital field to turn it into innovative banking services that can benefit our customers."
The bank's new application is available for free on the Apple Store or Google Play. It gives customers control of the main interface by adding or removing items based on their preferences and selecting their preferred account, cards, or transactions to facilitate payments and transfers. The application is also useful in future banking transactions through reminders on loan installment dates, credit card payments, and other banking commitments.
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