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Corporate Social Responsibility
Corporate Social Responsibility
In line with Emirates NBD’s strategy to achieve sustainability through several social and economic projects aligned with the UN SDGs and Egypt vision 2030:
Social investments allow us to leverage our assets and intervene in places not well served by the private financial sector. We focus our social investments in several key areas:
In 2018, we focused on launching our social investment programs related to youth employment and advocating for people with disabilities. As part of the continued roll-out of our CSR strategy, we focus on our two remaining strategic pillars, enabling women’s empowerment and enhancing financial literacy, from mid-2018 onwards.
In 2021 and 2022 we focused on launching several CSR projects serving the bank’s main Sustainability strategy and CSR pillars (Women empowerment, people with disabilities and youth employment) in collaboration with different NGOs and the Presidential Initiative Hayah Kareema.
We also initiated other projects serving some other SDGs as Economic growth, Zero Hunger and Good Health and Well-being.
It is also important to note that whilst we occasionally fund a program or organization directly, we more often work with partners such as community institutions to strategically target an impact area.
Organizations with prospective projects should acquaint themselves with Emirates NBD’s programs that most closely aligns with their activities. Our social investing and program team work together to review proposals.
2021-2022
In line with Emirates NBD’s vision to support youth, we’ve sponsored Enactus National Competition and are supporting the national winner team to the Enactus World Cup Competition, that was be held in Puerto Rico during the period from the 30th of October till the 2nd of November 2022.
Enactus is the world’s largest experiential learning platform exists in Egypt’s largest governmental and private Universities. Enactus is dedicated to creating a better world while developing the next generation of entrepreneurial leaders and social innovators. The Enactus network of global business, academic and student leaders are unified to create a better, more sustainable world. As a result of this partnership, Enactus Egypt youth won the 2022 World Cup.
Another collaboration between Emirates NBD and Education for Employment-Egypt (EFE-Egypt) aiming at designing and delivering an entrepreneurship training program to 40 Egyptian entrepreneurs who have a minimum viable product. The specific objective for this project is to contribute to inclusive economic growth by supporting youth’s entrepreneurial skills in Egypt through training to empower young women and men to scale up their current businesses. The training is taking place in Almaza Recruitment and Training Centre (ARTC), which is right in the heart of City Centre Almaza. The program’s top two performers will have an opportunity to show their product inside City Centre Almaza. (ARTC) is the leading hub in inclusive recruitment and training for empowering people with skills and opportunities needed to build careers in various industries, including retail and hospitality.
Furthermore, Emirates NBD participated in the social initiative that supports unprivileged students by paying their tuition fees in different Egyptian Universitates like (Suez Canal University and Beni Suef), also believing in the importance of sports for university students by renovating the football yard inside the Suez Canal University, serving all students.
2018-2019
We are working to enhance employment opportunities for young people across Egypt, focusing specifically on the economically disadvantaged.
We have formed a partnership with Education for Employment Egypt (EFE); a leading local Non-Government Organization dedicated to supporting disadvantaged youth to gain full-time employment in Egypt’s leading private sector corporations.
We officially formed this partnership in November 2017. It focuses on directly supporting 600 unemployed, disadvantaged youth to strengthen their job readiness capacity and additionally, gain access to high-quality, formal employment opportunities. The partnership is comprised of three key elements:
It will be completed by 200 unemployed and disadvantaged Egyptian youth in 2018, with an emphasis on post-program job placements in leading organizations like Emirates NBD Egypt in addition to our broader corporate network. We will also target Egypt’s high-growth sectors like the retail, hospitality and IT industries, as some examples.
It will be undertaken by 400 Egyptian youth from public universities over 2018. It will include providing these students with enhanced CV writing and interviewing skills, as critical prerequisites for gaining successful entry into the formal job market.
The aim here is to enhance awareness amongst Egyptian youth about the importance of making responsible financial decisions, and critically, provide specific guidance on how to achieve this.
About Education for Employment Egypt
Education for Employment is a network of locally-run Affiliates across Egypt, Jordan, Palestine, Morocco, Tunisia, Yemen and Saudi Arabia. Registered in-country and powered by local boards and staff, these organizations train youth and link them to the world of work. With international board members and staff located in the United States, Europe, and the UAE, EFE-Global provides assistance, training, expertise and networks to support the EFE Affiliates.
Click here to view Education for Employment’s website and learn more about this organization.
2021-2022
Covering the physiotherapy treatment unit in Ahl Masr Burn Hospital and Trauma Center, which is a milestone for the hospital to inaugurate the physiotherapy treatment unit, that will be able to promote, maintain and restore health through physical examination, prognosis, patient education and physical intervention for all the victims who have a physical disability and severe burns.
2018-2019
We are committed to promoting the full inclusion of people with disabilities across Egypt.
To achieve this, we have partnered with Helm; a leading Egyptian organization dedicated to enhancing opportunities for people with disabilities.
Our partnership with Helm focuses on achieving the following outcomes in 2018:
About HELM
Helm, translating to “Dream”, is an Egyptian non-profit organization that aims to promote the full inclusion of persons with disabilities in all aspects of life, and specifically, to facilitate their employment and ensure that private and public premises are accessible to all. Helm focuses on increasing employment opportunities for people with disabilities by helping companies welcome and support individuals with disabilities as part of a diverse and productive workforce.
Click here to view HELM’s website and learn more about this organization.
Through our Exchanger Programme, we ensure Emirates NBD Egypt employees can regularly ‘exchange’ their time for social good
In addition to our social investments, we also have a fully-fledged staff volunteering initiative called the “Exchanger Programme.” It provides our 2,300-strong workforce with regular volunteering opportunities including one full day of volunteering leave every year.
The name of the programme is underpinned by our focus on ensuring Emirates NBD Egypt staff are empowered to ‘exchange’ their time for social good. It means we regularly support a broad range of the country’s leading not for profit organizations with examples including Resala, Misr El Kheir and Baheya Breast Cancer Hospital, in addition to a wide network of orphanages, special needs schools, hospitals and elderly centers.
Emirates NBD Egypt’s Exchangers Programme is derived from the same program launched across the Emirates NBD Group in the UAE. There, it has been recognized as the the Best Employee Volunteering Programme at the Gulf Sustainability Awards 2016.
On the International Women’s Day, the 8th of March 2022 & in line with the bank’s CSR vision in supporting and celebrating women, we celebrated our CSR project (Sewing the Seeds) in collaboration with ButtonUp, by distributing the products made by women of Izzbat Khairallah as part of our project, to the female staff working in the head office and branches across Egypt.
Emirates NBD collaborated with ButtonUp in a new project called (Taproot), the overall objective of this project is to introduce a community-based solution to address climate change challenges and enhance local communities' environmental, social, and economic resilience by providing training on several eco-friendly industries in Izzbet Khairallah. By the end of the project, 180 women and youth in Izzbet Khairallah will be able to produce and sell quality eco-friendly products on the Egyptian market, including Upcycled Furniture, Textiles, Pottery, Food, and Plants.
The project aims at achieving this by working on different fronts: Vocational and Business training; Environment Awareness Sessions; Equipment Arrangements; Marketing, and Branding. Emirates NBD and ButtonUp visions are aligned that women and youth can be potent change agents and key contributors to climate change mitigation, especially at the community level. Hence, the project will emphasize on developing commercially viable business models in collaboration with the local communities to improve their livelihood and economic conditions, thus increasing their resilience and adaptation to climate change and developing a participatory community model that guarantees the active participation of local communities thus ensuring sustainability.