Emirates NBD underlines commitment to customer centricity with inauguration of Wafi Mall branch

Consolidates Emirates NBD's presence in shopping malls
Demonstrates customer centricity and convenient banking

Dubai, April 22, 2014: Emirates NBD, a leading bank in the region, today announced the opening of its new branch at Wafi Mall, which is in line with the bank's strategy to focus on customer centricity and convenient banking, while consolidating its presence in in busy shopping areas particularly in malls.

The branch was officially inaugurated by Shayne Nelson, Group Chief Executive Officer, Emirates NBD, in the presence of senior members of management at the bank.

The location of the new branch is in keeping with Emirates NBD's focus to provide an array of personal and business banking solutions at the convenience of customers. It will offer Emirates NBD's complete spectrum of best in class banking solutions designed to meet the personal and professional requirements of retailers and shoppers alike.

Commenting on the side-lines of the inauguration ceremony, Suvo Sarkar, General Manager – Retail Banking and Wealth Management, Emirates NBD, said: "At Emirates NBD, we focus on providing banking solutions at customers' convenience through leveraging our strength of an extensive network of branches. The opening of Wafi Mall branch further strengthens our presence in shopping malls and is primarily driven by our strategy to providing services to customers – whenever and wherever they need us."

"Furthermore, our network of physical branches at various customer touch points, combined with the extensive array of over 900 ATM and CDM machines and the efficiency, security and reliability of our alternate banking channels, means that Emirates NBD is always at hand to deliver on its promise of value addition to customers."

Located on the ground floor of Wafi Mall, the newly inaugurated branch is open Saturday to Thursday from 10 AM to 9PM, to provide customers the full range of retail banking facilities. Designed to empower and enable customers to conduct transactions through alternate channels, the Wafi Mall branch delivers a completely new customer experience.

"We are pleased to announce the extension of our physical branch network in shopping malls, as this is in keeping with the bank's retail distribution strategy for 2014, and at the same time providing an enriched banking experience for our customers," said Ahmed Al Marzouqi, General Manager – Retail Distribution, Emirates NBD. "As part of the strategy, we are also evaluating opportunities to further increase our presence in busy locations such as airports, business districts, and shopping areas across the UAE."

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