In an Effort to Expand the Egyptian Banking Market, Emirates NBD Egypt Opens 14 New Branches, the Latest Being Qasr El Nile, Gomhoreya and Zamalek
Celebrating the Opening of the New Expansion, Emirates NBD Egypt Organized a Launch Event at their Latest Branch in Qasr El Nile
Emirates NBD Egypt hosted a Gala Dinner welcoming Shayne Nelson; Group Chief Executive Officer attended by the Bank's Board Members, the Ambassador of the United Arab Emirates and a group of their esteemed clients and bankers
Mohamed Berro: These latest branch openings mark the start of Emirates NBD Egypt's Egyptian expansion project and support the Central Bank's objective of financial inclusion
Cairo – July 1, 2019 – Continuing their objective of expanding the Egyptian banking market, Emirates NBD Egypt announced the launch of the latest out of 13 new branches opened across the country. This initiative is part of the bank's strategy to extend to their reach and provide their growing clientele with the best and latest banking services available.
Since adding areas such as Katameya Heights, CBC, Glim, Hijaz, Sphinx, Teda, Makram Ebeid, Cloud 9 Mall, Kafr Abdu, Al Shattabi and Point 90, Emirates NBD Egypt announced the opening of their branches in Qasr El Nile, Gomhoreya, and Hassan Sabry St. in Zamalek making the total branches operated by the bank reach 74.
The launch event celebrating the three new branches were attended by the bank's board members and representatives from Emirates NBD global. The list of attendees was headed by Shayne Nelson; Chief Executive Officer (Group CEO), Abdullah Qassem; Group Chief Operating Officer and Suvo Sarkar; Senior Executive Vice President, Head of Retail Banking and Wealth Management. A gala dinner held afterwards also welcomed board members, the Ambassador of the United Arab Emirates, and major clients, bankers and corporations.
CEO of Emirates NBD Egypt, Mohamed Berro commented on the expansion, stating, "Our launch of 14 new branches is in line with our 2018 expansion plan that aims to not only target customers across Egypt but to develop and improve existing branches by equipping them with the latest banking technology to ensure customer needs are met 24/7." He later added, "Through this expansion strategy, Emirates NBD Egypt is committed to upholding the Central Bank's initiative of financial inclusion which has already made a positive impact on the local economy and helped in the country's efforts of achieving financial stability. In particular, SMEs have seen a great boost in productivity as the government encourages the manufacturing and distribution of more competitive products to a larger audience."
Equipped with the latest banking and financial transaction technology, the new branches provide the full spectrum of services through ATMs using the latest electronic banking programs. The new branches also include amenities such as dedicated and automated waiting areas, modern meeting rooms with lines that are directly linked to customer service, and electronic surveys on tablets to gather feedback from customers.
Emirates NBD Egypt is proud to be considered as one of the only banks to provide intuitive and advanced digital banking services to their customers including products such as "Smart Touch" which enables clients to automatically record transactions in one step. Another product, "Digi Sign" allows clients to digitally sign and send important documents, reducing the number of daily business transactions and focus on diversifying the services provided by Emirates NBD Egypt.
The bank also provides a service to its customers that enable them to immediately transfer money to any mobile phone number found within a private contact list without an IBAN to a user of Emirates NBD "mePay" product where in this case the money will be directly credited to their account.
Emirates NBD Egypt is a pioneer in innovative electronic banking services in Egypt and is credited for introducing mobile banking services that account for 1/3 of the number of e-portfolios in the market, representing over 3 million accounts.
Through the expansion project, Emirates NBD Egypt is seeking to increase customer segmentation and reach and audience in outlaying governorates. Additionally, the bank is upgrading its account requirements to ensure that all customers are provided with an equal opportunity to benefit from Emirates NBD Egypt's innovative and efficient services.